Peter Moore

Key Points

  • Peter Moore, 70, becomes a minority shareholder and board advisor at Wisla Krakow with a 5% stake.
  • The former Liverpool FC president helped secure Champions League and Premier League titles during his 2017–2020 tenure.
  • Peter Moore’s arrival is expected to aid Wisla Krakow’s ambition to return to the Polish top tier (Ekstraklasa).

Introduction

On 6 July 2025, historic Polish football club Wisla Krakow announced that Peter Moore, a prominent British-American businessman, had acquired a 5% stake in the club and joined as a strategic advisor to the board. His involvement marks a pivotal moment in Wisla Krakow’s push to rejoin the Ekstraklasa, Poland’s top division.

Peter Moore led Liverpool FC to remarkable success between 2017 and 2020. During that time, the club lifted the Champions League, Club World Cup, and Premier League trophies.

Peter Moore’s Career and Football Vision

Peter Moore built his reputation in both the sports and technology industries. He:

  • Served as President of Liverpool FC (2017–2020), overseeing one of the club’s most successful eras.
  • Held senior roles at Electronic Arts, Microsoft (Xbox), Sega, Unity Technologies, and Reebok.
  • Founded Santa Barbara Sky FC, a USL Championship team.

He believes in blending heritage with innovation—a strategy that could help rebuild Wisla Krakow on and off the pitch.

Peter Moore’s Investment and Role at Wisla Krakow

Peter Moore acquired 5% of TS Wisla Krakow SA shares. Club president Jarosław Królewski played a central role in bringing Moore on board as both investor and advisor.

Moore stated:

“This is more than a project – it is a journey of heritage, innovation, and community… I am honoured to join this bold experiment and contribute to a vision that respects the rich football history of Kraków, while helping to build something new and inspiring.”

His involvement brings not only capital but seasoned leadership and international credibility.

Peter Moore and Wisla Krakow’s Ambitions

Founded in 1906, Wisla Krakow boasts 13 Ekstraklasa titles. Yet, financial and competitive challenges have kept the club out of the top division since the 2021/22 season.

Thanks to Królewski’s leadership, the club reached the I Liga playoffs semi-finals last season. Peter Moore’s arrival is expected to strengthen their push for promotion.

Moore’s 5% share adds leadership as much as financial support.

Peter Moore’s Impact and Reception

The media and fans have embraced the news with optimism. Slogans like “Make Wisła Great Again” have appeared online. Outlets like PolsatSport.pl and Przegląd Sportowy Onet praised Peter Moore for his ability to modernise club operations and build international credibility.

Observers expect his presence to influence recruitment, branding, and digital transformation. These were all elements of his successful tenure at Liverpool FC.

With extensive experience in football and global business, Peter Moore is well-positioned to help reshape Wisla Krakow’s future.